{"id":4125,"date":"2026-01-08T17:32:45","date_gmt":"2026-01-08T16:32:45","guid":{"rendered":"https:\/\/www.refile.eu\/webagency\/?p=4125"},"modified":"2026-01-09T14:35:17","modified_gmt":"2026-01-09T13:35:17","slug":"link-building","status":"publish","type":"post","link":"https:\/\/www.refile.eu\/webagency\/link-building\/","title":{"rendered":"Link building: perch\u00e9 \u00e8 fondamentale nel marketing digitale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4125\" class=\"elementor elementor-4125\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-960a0e3 e-flex e-con-boxed e-con e-parent\" data-id=\"960a0e3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a64b478 elementor-share-buttons--view-icon elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 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504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Condividi su linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Condividi su whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Condividi su x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6238ab2 e-flex e-con-boxed e-con e-parent\" data-id=\"6238ab2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9768fa elementor-widget elementor-widget-text-editor\" data-id=\"f9768fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il link building resta uno dei pilastri pi\u00f9 influenti e al tempo stesso pi\u00f9 dibattuti del <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.refile.eu\/webagency\/marketing-digitale\/\"><strong>marketing digitale<\/strong><\/a><\/span>. Non \u00e8 una tattica isolata n\u00e9 una scorciatoia; \u00e8 piuttosto un insieme di pratiche che, se eseguite con criterio, <strong>consolidano l\u2019autorevolezza di un sito<\/strong>, aumentano il traffico qualificato e migliorano la <strong>visibilit\u00e0 sui motori di ricerca<\/strong>. In questo articolo esploreremo cos&#8217;\u00e8 il link building,\u00a0 come funziona, perch\u00e9 continua a essere efficace, quali strategie portano risultati reali e soprattutto come farlo in modo sostenibile evitando rischi e penalizzazioni.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00f1f96 e-flex e-con-boxed e-con e-parent\" data-id=\"00f1f96\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbdc568 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"bbdc568\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tEcco come procedere per ottimizzare le parole chiave SEO\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__bbdc568\" aria-expanded=\"true\" aria-label=\"Apri l&#039;indice dei contenuti\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__bbdc568\" aria-expanded=\"true\" aria-label=\"Chiudi l&#039;indice dei contenuti\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__bbdc568\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57f44db e-flex e-con-boxed e-con e-parent\" data-id=\"57f44db\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e94290 elementor-widget elementor-widget-heading\" data-id=\"6e94290\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cos\u2019\u00e8 il link building<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eeebe7 elementor-widget elementor-widget-text-editor\" data-id=\"5eeebe7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"258\" data-end=\"831\">Il link building \u00e8 l\u2019insieme di attivit\u00e0 volte a ottenere collegamenti ipertestuali (backlink) da altri siti verso il proprio. I backlink funzionano come \u201c<strong>voti<\/strong>\u201d esterni: quando un<strong> sito autorevole<\/strong> rimanda a una tua pagina, segnala ai motori di ricerca e agli utenti che quel contenuto \u00e8 rilevante e affidabile.<\/p><p data-start=\"258\" data-end=\"831\">Questo processo ha tre funzioni principali: aiutare i motori di ricerca a <strong>scoprire e indicizzare<\/strong> nuove pagine,<strong> trasferire valore<\/strong> (link equity) che pu\u00f2 migliorare il posizionamento delle pagine collegate, e <strong>generare traffico<\/strong> diretto referral da chi clicca il link.<\/p><p data-start=\"833\" data-end=\"1310\">Il valore reale di un backlink<strong> non dipende solo dalla quantit\u00e0<\/strong>, ma dalla <strong>qualit\u00e0 della fonte<\/strong>: un link da una testata di settore, da un blog autorevole o da una risorsa molto visitata ha un peso e una rilevanza molto maggiori rispetto a decine di link da siti di bassa qualit\u00e0 o non pertinenti. Inoltre, i <strong>link contestuali<\/strong> \u2014 quelli inseriti all\u2019interno di articoli pertinenti e con un anchor text naturale \u2014 tendono a essere pi\u00f9 efficaci dei link inseriti in footer o directory.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8a819d e-flex e-con-boxed e-con e-parent\" data-id=\"e8a819d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a899d5 elementor-widget elementor-widget-image\" data-id=\"4a899d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i0.wp.com\/www.refile.eu\/webagency\/wp-content\/uploads\/2025\/12\/LINK-BUILDING-SCHEMA.jpg?fit=1024%2C576&amp;ssl=1\" class=\"attachment-large size-large wp-image-4207\" alt=\"LINK BUILDING SCHEMA\" srcset=\"https:\/\/i0.wp.com\/www.refile.eu\/webagency\/wp-content\/uploads\/2025\/12\/LINK-BUILDING-SCHEMA.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/www.refile.eu\/webagency\/wp-content\/uploads\/2025\/12\/LINK-BUILDING-SCHEMA.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.refile.eu\/webagency\/wp-content\/uploads\/2025\/12\/LINK-BUILDING-SCHEMA.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.refile.eu\/webagency\/wp-content\/uploads\/2025\/12\/LINK-BUILDING-SCHEMA.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.refile.eu\/webagency\/wp-content\/uploads\/2025\/12\/LINK-BUILDING-SCHEMA.jpg?resize=800%2C450&amp;ssl=1 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Lo schema del Link Building<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffa6a90 e-flex e-con-boxed e-con e-parent\" data-id=\"ffa6a90\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4e6cff elementor-widget elementor-widget-heading\" data-id=\"f4e6cff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come funzionano i link: il meccanismo alla base<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6d64c elementor-widget elementor-widget-text-editor\" data-id=\"6a6d64c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"708\" data-end=\"1227\">I link esterni sono segnali di fiducia e rilevanza. Quando un sito autorevole rimanda al tuo, sta implicitamente dicendo a utenti e motori di ricerca: \u201cqui c\u2019\u00e8 qualcosa di utile\u201d. Google e gli altri motori non guardano solo al numero dei link, ma alla qualit\u00e0 della sorgente, al contesto semantico e al tipo di anchor text. In pratica,<strong> non tutti i link hanno lo stesso valore<\/strong>: un link da un sito tematico, aggiornato e con traffico reale conta molto di pi\u00f9 di decine di link da pagine di bassa qualit\u00e0 o directory spam.<\/p><p data-start=\"1229\" data-end=\"1524\">Oltre al ruolo diretto sul ranking, i link funzionano anche come <strong>canale di acquisizione<\/strong>: un articolo citato su una testata di settore porta visitatori interessati, possibili condivisioni e nuove opportunit\u00e0 commerciali. Questo doppio effetto \u2014 SEO + referral \u2014 \u00e8 la vera forza del link building.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ed70f3 e-flex e-con-boxed e-con e-parent\" data-id=\"2ed70f3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57de1ac elementor-widget elementor-widget-heading\" data-id=\"57de1ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nofollow e Follow, le differenze<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51b4048 elementor-widget elementor-widget-text-editor\" data-id=\"51b4048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ci sono diversi due tipi di link; follow e no follow.<\/p><p>I link <strong data-start=\"97\" data-end=\"107\">follow<\/strong> (o \u201cdofollow\u201d) sono quelli che trasmettono autorit\u00e0 (link-equity) da un sito all\u2019altro: quando un dominio autorevole inserisce un link follow verso la tua pagina, quel link \u00e8 interpretato come un voto di fiducia che pu\u00f2 aiutare il posizionamento.<\/p><p>I link <strong data-start=\"362\" data-end=\"374\">nofollow<\/strong>, invece, nascono per segnalare ai motori che il collegamento non deve trasferire autorit\u00e0 (usati storicamente per combattere lo spam nei commenti o per annunci a pagamento), ma dal 2019 Google li considera pi\u00f9 come un <em data-start=\"593\" data-end=\"599\">hint<\/em> che come un divieto assoluto: ci\u00f2 significa che, in alcuni casi, i segnali provenienti da link nofollow possono comunque essere presi in considerazione dai sistemi di ranking. Perci\u00f2 i nofollow non sono \u201cinutili\u201d: generano traffico di riferimento, aumentano la visibilit\u00e0 del brand e contribuiscono a un profilo di backlink pi\u00f9 naturale e variegato, tutti elementi utili indirettamente alla SEO. Per rendere un link nofollow, dovrai aggiungere l&#8217;attributo\u00a0<strong>rel=&#8221;nofollow&#8221;<\/strong>\u00a0nel codice del link.<\/p><p>Sicuramente \u00e8 meglio puntare a link follow di qualit\u00e0 (da siti pertinenti e autorevoli), usare <code data-start=\"1086\" data-end=\"1103\">rel=\"sponsored\"<\/code> per link a pagamento e <code data-start=\"1127\" data-end=\"1138\">rel=\"ugc\"<\/code> per contenuti generati dagli utenti, e non disdegnare i nofollow quando portano visite reali o visibilit\u00e0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0b15ae e-flex e-con-boxed e-con e-parent\" data-id=\"f0b15ae\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-133aff0 elementor-widget elementor-widget-heading\" data-id=\"133aff0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perch\u00e9 il link building \u00e8 ancora rilevante<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61db850 elementor-widget elementor-widget-text-editor\" data-id=\"61db850\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1572\" data-end=\"1981\">Negli anni gli algoritmi hanno imparato a valutare meglio la qualit\u00e0 dei contenuti, l\u2019esperienza utente e molti altri segnali. Nonostante questo, i link rimangono uno dei segnali pi\u00f9 stabili di autorevolezza esterna. Un sito nuovo o con contenuti eccellenti ma senza link stenter\u00e0 a emergere; al contrario, contenuti ben collegati dentro una rete di riferimenti ottengono pi\u00f9 rapidamente visibilit\u00e0 e fiducia.<\/p><ul data-start=\"2021\" data-end=\"2352\"><li data-start=\"2186\" data-end=\"2241\"><p data-start=\"1983\" data-end=\"2020\">In termini pratici, il link building:<\/p><ul data-start=\"2021\" data-end=\"2352\"><li data-start=\"2021\" data-end=\"2095\"><p data-start=\"2023\" data-end=\"2095\"><strong>aiuta i motori a scoprire e indicizzare<\/strong> nuovi contenuti pi\u00f9 rapidamente;<\/p><\/li><li data-start=\"2096\" data-end=\"2185\"><p data-start=\"2098\" data-end=\"2185\"><strong>trasferisce valore<\/strong> (link equity) che pu\u00f2 migliorare il posizionamento di pagine target;<\/p><\/li><li data-start=\"2186\" data-end=\"2241\"><p data-start=\"2188\" data-end=\"2241\"><strong>genera traffico diretto<\/strong> e opportunit\u00e0 di conversione;<\/p><\/li><li data-start=\"2242\" data-end=\"2352\"><p data-start=\"2244\" data-end=\"2352\"><strong>costruisce relazioni e notoriet\u00e0<\/strong> di marca quando le citazioni avvengono in contesti editoriali riconosciuti.<\/p><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2037092 e-flex e-con-boxed e-con e-parent\" data-id=\"2037092\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86ddd23 elementor-widget elementor-widget-heading\" data-id=\"86ddd23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategie efficaci (quelle che funzionano sul lungo periodo)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd77ead elementor-widget elementor-widget-text-editor\" data-id=\"cd77ead\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2418\" data-end=\"2615\">Esistono molte tattiche di link building; quelle che producono risultati duraturi condividono un elemento comune: offrono valore reale ai lettori dei siti che linkano. Alcune strategie consolidate:<\/p><ul data-start=\"2617\" data-end=\"3790\"><li data-start=\"2617\" data-end=\"2862\"><p data-start=\"2619\" data-end=\"2862\"><strong data-start=\"2619\" data-end=\"2659\">Content marketing utile e originale.<\/strong> Guide approfondite, studi, ricerche proprie e risorse scaricabili attraggono link naturali. Contenuti che risolvono problemi o offrono dati esclusivi sono molto appetibili per i giornalisti e i blogger.<\/p><\/li><li data-start=\"2863\" data-end=\"3097\"><p data-start=\"2865\" data-end=\"3097\"><strong data-start=\"2865\" data-end=\"2890\">Contenuti di qualit\u00e0.<\/strong> Pubblicare articoli di qualit\u00e0 su siti affini permette di posizionarsi come esperto e ottenere link contestuali. La chiave \u00e8 selezionare testate rilevanti e produrre contenuti esclusivi, non pezzi generici.<\/p><\/li><li data-start=\"3098\" data-end=\"3303\"><p data-start=\"3100\" data-end=\"3303\"><strong data-start=\"3100\" data-end=\"3140\">PR digitale e relazioni con i media.<\/strong> Un comunicato interessante, un case study con numeri concreti o una novit\u00e0 aziendale ben confezionata possono generare menzioni su testate nazionali o di settore.<\/p><\/li><li data-start=\"3304\" data-end=\"3478\"><p data-start=\"3306\" data-end=\"3478\"><strong data-start=\"3306\" data-end=\"3331\">Broken link building.<\/strong> Individuare pagine che rimandano a risorse non pi\u00f9 esistenti e proporre la tua come sostituta \u00e8 una tattica pratica e utile per entrambe le parti.<\/p><\/li><li data-start=\"3479\" data-end=\"3628\"><p data-start=\"3481\" data-end=\"3628\"><strong data-start=\"3481\" data-end=\"3514\">Collaborazioni e partnership.<\/strong> Co-produzioni di contenuti, ricerche congiunte o eventi online con partner accreditati portano link e visibilit\u00e0.<\/p><\/li><li data-start=\"3629\" data-end=\"3790\"><p data-start=\"3631\" data-end=\"3790\"><strong data-start=\"3631\" data-end=\"3665\">Resource pages e link roundup.<\/strong> Essere inseriti in pagine di risorse tematiche o in roundup settimanali di link \u00e8 meno spettacolare ma spesso molto stabile.<\/p><\/li><\/ul><p data-start=\"3792\" data-end=\"3912\">Queste tattiche richiedono tempo, cura nella relazione e contenuti di livello \u2014 ma pagano con link rilevanti e duraturi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c968cc e-flex e-con-boxed e-con e-parent\" data-id=\"6c968cc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22fbd elementor-widget elementor-widget-heading\" data-id=\"5a22fbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Misurare l\u2019efficacia: quali metriche guardare<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c7d6a7 elementor-widget elementor-widget-text-editor\" data-id=\"0c7d6a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3963\" data-end=\"4127\">Non bastano pi\u00f9 il numero di link o un valore astratto di \u201cautorit\u00e0\u201d: bisogna misurare impatti concreti. Tre dimensioni sono fondamentali: SEO, traffico e business.<\/p><p data-start=\"4129\" data-end=\"4492\">Dal punto di vista <strong>SEO<\/strong>, monitora il<span style=\"text-decoration: underline;\"><strong> <a href=\"https:\/\/www.refile.eu\/webagency\/parole-chiave-seo-per-siti-web-metodo-pratico-e-operativo\/\">posizionamento delle keyword<\/a><\/strong><\/span> target e il cambiamento delle pagine obiettivo dopo aver acquisito link.<\/p><p data-start=\"4129\" data-end=\"4492\">Dal lato traffico, guarda il <strong>referral<\/strong> che arriva dalle pagine che ti linkano (sessioni, tempo medio, bounce rate).<\/p><p data-start=\"4129\" data-end=\"4492\">E infine, <strong>misura conversioni o lead generati<\/strong> da quel traffico per capire il valore commerciale reale dei link.<\/p><p data-start=\"4494\" data-end=\"4733\">Strumenti come<strong> Google Analytics <\/strong>e <strong>Google Search Console<\/strong> sono indispensabili per collegare link e risultati; tool di terze parti (Ahrefs, SEMrush, Moz) aiutano a identificare opportunit\u00e0 e a valutare la qualit\u00e0 dei domini che ti citano.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4597ff0 e-flex e-con-boxed e-con e-parent\" data-id=\"4597ff0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa216dc elementor-widget elementor-widget-heading\" data-id=\"aa216dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusioni<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fec1dea elementor-widget elementor-widget-text-editor\" data-id=\"fec1dea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il link building non \u00e8 morto, ma \u00e8 cambiato: valore, qualit\u00e0 della relazione e rilevanza tematica hanno preso il posto delle scorciatoie. Investi nel creare contenuti che valgono la pena di essere segnalati, coltiva relazioni autentiche con editori e professionisti del settore e misura con rigore l\u2019impatto di ogni attivit\u00e0. Evita pratiche rischiose e concentra le risorse su attivit\u00e0 replicabili e scalabili.<\/p><p>Scrivici per ricevere una consulenza gratuita a <strong><a href=\"mailto:info@refile.it\">info@refile.it<\/a><\/strong><\/p><p>Condividi questo articolo con chi sta costruendo la propria presenza digitale: un buon sito pu\u00f2 fare la differenza!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3e9c40 e-flex e-con-boxed e-con e-parent\" data-id=\"c3e9c40\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef336f elementor-share-buttons--view-icon elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"7ef336f\" data-element_type=\"widget\" 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